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Amaze Holdings, Inc. engages in end-to-end, creator-powered commerce platform enables creators, brands, and consumers. It operates through e-commerce and subscriptions; and wine products segment. The company's platform streamlines product sales, subscription offerings, and digital content delivery. Its tools also support a diverse range of creators from independent digital entrepreneurs to small businesses by integrating storefront customization, payment processing, merchandising, and performance analytics. In addition, the company sells wines across the United States and Puerto Rico through wholesale and direct-to-consumer channels to mass markets. Further, it offers tools for seamless product creation, advanced e-commerce solutions, and scalable managed services. The company was formerly known as Fresh Vine Wine, Inc. and changed its name to Amaze Holdings, Inc. in March 2025. Amaze Holdings, Inc. was founded in 2019 and is based in Costa Mesa, California.