종목/CLX
The Clorox Company
크로락스(The Clorox Company)는 생활용품과 개인용품을 제조·판매하는 글로벌 기업으로, 주요 사업은 Health and Wellness, Household, Lifestyle, International의 네 개 세그먼트로 구분됩니다. Health and Wellness 부문에서는 Clorox, Clorox2, Pine-Sol, Tilex, Liquid-Plumr 등 청소·소독용 제품과 전문용 클리닝 브랜드(CloroxPro, Clorox Healthcare)를, Household 부문에서는 고양이 모래(Fresh Step, Scoop Away), 포장재(Glad), 바비큐용 숯·그릴 관련 제품(Kingsford)을 취급합니다. Lifestyle 부문은 Hidden Valley의 드레싱·소스, Brita의 정수기, Burt's Bees의 천연 퍼스널케어 제품을 포함하고, International 부문은 여러 브랜드를 통해 세제·생활용품·퍼스널케어·식품·건강보조제 등을 해외 시장에 공급합니다.
제품 유통은 대형 유통채널, 식료품점, 창고형 매장, 달러스토어, 철물·약국·펫샵, 온라인(직판·타사 플랫폼) 및 유통업체 등 광범위한 판매망을 활용합니다. 경쟁사는 생활용품·가정용품을 다루는 글로벌 소비재 기업들이며, 브랜드 포트폴리오와 유통망이 핵심 경쟁요인입니다. 한국 투자자가 알아둘 점은 다양한 브랜드와 세분화된 사업부 구조로 소비재 카테고리 전반에 노출되어 있다는 점과, 전문용 소독제품 및 국제적 브랜드 라인업이 사업의 특징이라는 점입니다.
The Clorox Company manufactures and markets consumer and professional products worldwide. The company operates through four segments: Health and Wellness, Household, Lifestyle, and International. The Health and Wellness segment offers home care cleaning and disinfecting products, bleach, clog removers, and laundry additives under the Clorox, Clorox2, Pine-Sol, Scentiva, Tilex, Liquid-Plumr, Poett, and Formula 409 brands; professional cleaning and disinfecting products under the CloroxPro and Clorox Healthcare brands; professional food service products under the Hidden Valley brand in the United States. The Household segment provides cat litter products under the Fresh Step and Scoop Away brands; bags and wraps under the Glad brand; and grilling products under the Kingsford brand in the United States. The Lifestyle segment offers dressings, dips, seasonings, and sauces primarily under the Hidden Valley brand; water-filtration products under the Brita brand; and natural personal care products under the Burt's Bees brand in the United States. The International segment provides laundry additives, home care products, bags and wraps, cat litter products, water-filtration systems, professional cleaning and disinfecting products, natural personal care products, food, grilling products, and digestive health products internationally primarily under the Clorox, Glad, Poett, Brita, Burt's Bees, Pine-Sol, Ever Clean, Clorinda, Chux and Fresh Step Brands. It also offers vitamins, minerals, and supplement products under the Natural Vitality, RenewLife, NeoCell, and Rainbow Light brands. The company sells its products through mass retailers; grocery outlets; warehouse clubs; dollar stores; home hardware centers; drug, pet, and military stores; third-party and owned e-commerce channels; and distributors, as well as a direct sales force. The company was founded in 1913 and is headquartered in Oakland, California.
| 발표일 | 분기 | EPS 예상 | EPS 실제 | Surprise | 매출 실제 | 발표 직후 반응 |
|---|---|---|---|---|---|---|
| 5월 1일 (금) | 2026 Q3 | $1.57 | $1.64 | +4.7% | $1.67B | — |
| 100% (4/4) |
| PG | P&G | 347B | −0.8% | 75% (3/4) |
| PM | 필립 모리스 인터내셔널 | 282B | +4.1% | 100% (4/4) |